Saturday, December 15, 2012

Pushy Window Salesman

Nobody benefits from sketchy / pushy salesmen.  The homeowner gets taken advantage of and the replacement window industry gets a bad name.  Just ask Vinyl Siding about the damage that an army of "bait and switch" sales theives can do to an industry.  Our advice to our potential customers is this... be picky, judge harshly and tell your salesperson that you will not be making a decision until you've thought about it.  Remember, the salesman works for you (at least he wants to).  Its not too much to ask for good prices from reputable companies who employ honest sales professionals.

Every single sketchy sales-pitch reveals itself with the simple question "WHY?".
Example:

Joe Salesman
:  This deal is only good until the end of the day!
Customer:  WHY?
Nothing expires today.  If Joe Salesman is having a sale, it's a sale that he controls.  If he values your business, he will extend his sale until the next day (or next week).  If the purpose of the sale is to get orders in before the end of the quarter, next quarter will be just as important.  Or maybe the purpose of the "one day sale" is to force you to sign a bad deal without allowing time for research.  WHY would you fall for that?  Call Adams Home Windows (before his "deal" expires) and we'll match his offer and give you a year to think about it... how about that?

Joe Salesman:
  I will give you $1000.00 off if you sign now!
Customer: WHY?
Any offer that can have $1000.00 subtracted from it, isn't a very good one.  Is tomorrows signature less valuable than today's?  Call Adams Home Windows and we'll give you the same deal but we require NO commitment today (or tomorrow).  Our estimates are valid for one year.
Beware of "Bait and Switch" tactics and demand "best price" up front.  Bait & Switch sales tactics are dishonest and should be unforgivable.  Even if a fair price is eventually agreed upon, consider the dishonest way they've introduced themselves.

        

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